Kolačić je datoteka koju na Vaše računalo sprema internetska stranica koju posjetite i obavještava ju da se “stari” korisnik ponovno priključio pamteći njegove postavke. Kolačići bilježe Vaše preferencije, unose ih u internetske obrasce i informacije o prijavljenim korisnicima.
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Vremenom su pretraživači postali pametniji i shvatili da je način na koji njihovi korisnici stupaju u interakciju sa sadržajem odličan način da razumeju o čemu se na stranici radi.